The social media party is starting to feel a little cramped. Brands and retailers are taking to Facebook, Twitter, Instagram, Tumblr, Pinterest and other social media sites this holiday season, promoting their offerings with photos, videos, tweets, posts, pins, contests and more. The overall result is a cacophony of content that can be deafening to the consumer.
As a result, marketers of all stripes are facing a key question: how to be heard above the din?
There are still more questions than answers for brands, but consensus is building around a few key digital truths: