Our Leadership Team

Tracy Chapman-Nolan

CEO

Tracy Chapman-Nolan is the CEO of Biz Chica Media, founded 15 years ago. She is a digital marketing strategist with over 25 years experience in the entertainment industry. Her background as a professional actress, musician and producer, gave her a unique perspective on marketing and creative branding techniques that allowed her to become a sought after Branding and Digital Marketing strategist for celebrities, entertainment professionals, Broadway shows, and businesses. Tracy has successfully achieved growth in engagement and audience development by building digital experiences that maximize virtual outreach and emotional brand connection.

Lauren Kozak

CHIEF STRATEGY OFFICER

With almost 20 years experience, Lauren is deeply knowledgeable about building audiences and influencing user behavior via social media and community. Lauren also specializes in data-driven marketing, understanding superfan psychology, and is more than a little obsessed with marketing funnels. Lauren was marketing on social media before Twitter or YouTube had even launched. She started Britney Spears’ Twitter from scratch, which soon became the third account to ever reach 1 million followers. At Los Angeles Times & Tribune Publishing, Lauren oversaw social media analytics, strategy and audience acquisition for all 8 newspapers. Her agency work has included The Gates Foundation, Disney, MTV, NBC, Fox, Nestle and Dove and many more.

Philip Mcadoo, ED.D

DIR. DIVERSITY AND INCLUSION

Dr. Philip McAdoo is a thought leader in the field of diversity and inclusion. He has an extensive background working with organizations such as Earthjustice, Sidwell Friends School, Disney Theatricals and more. Philip understands that to compete in an increasingly global market, organizations must make concerted efforts to develop and promote talent from underrepresented groups. Through his consulting work, he has collaborated with a number of nonprofits and educational institutions to help them optimize their training, development, and succession planning strategies so that diverse talent is represented. In addition, he is dedicated to developing the next generation of DEI leaders, and teaches both undergraduate and graduate courses on the subject.

Mauricio Urquilla

CREATIVE DIRECTOR

Mauricio is a creative driven designer, creative director & proud California State University Northridge alum. Utilizing user driven data, Mauricio has been able to create visual solutions for industry leaders such as 343 Industries, Santa Monica Studios & the California Science Center. His well rounded skill towards design allows him to problem solve from ideation to production. With more than a decade of experience Mauricio brings innovative design solutions across brand, product, and marketing industries.

Kelly Chapman

VP, MARKETING

Kelly has won numerous awards as a business and marketing executive. She was a Senior Vice President for The RLJ Companies, working with BET Founder Bob Johnson, as well as Director, Diversity Recruiting and Marketing at Microsoft Corporation. In these roles, she led strategic planning, recruiting and branding initiatives to attract a diverse talent pool for employment opportunities. Under Chapman’s leadership, Microsoft’s www.youatmicrosoft.com won the coveted global “Webby” for Best Employment Website, and the function won the ERE award for Best Diversity Recruiting Program. Chapman has an MBA from the JL Kellogg Graduate School of Management.

Larry Lyons

CHIEF MARKETING OFFICER

Larry Lyons has lectured and taught courses in 20th Century American literature, sociology, and composition at Rutgers and Princeton Universities. As a marketing professional, he provides marketing and communications strategy, as well as creative services for clients in the fields of education, public relations, nonprofits, and the arts. He is also an activist, centering on anti-violence, queer safe space, and black maternal health.

Krystle Carmona

CONTENT STRATEGIST

Krystle is an accomplished writer and content strategist. From developing social media content to writing for a variety of clients, Krystle has lent her talents to Soap Opera Digest, Mercedes Benz Fashion Week, and numerous online entertainment publications. She has covered a plethora of shows for artists and musicians as well as developed content for business executives and brands. Krystle is the voice behind some of your favorite celebrities and brands on social media.

Jaylen Taylor

SOCIAL MEDIA MANAGER

Yvette Lindo

PROJECT PORTFOLIO MANAGEMENT

Yvette is a front-line Sr. Project Manager, Consultant, and Visionary Leader leveraging a track record of guaranteed success driving multi-million-dollar, E2E global projects for corporate, start-ups, and turn-around ventures at the Fortune 100/500 level. The congruence of her education and leadership talents have supported Yvette’s unmatched ability to seamlessly integrate into high-velocity Agile environments while employing strategic Lean Six methodologies and practices. Critical training and professional certifications include Six Sigma Black Belt, Project Management Professional Certification (PMP), Agile Certified Practitioner (ACP), and Certified Scrum Master (SCM).