Biz Chica Media is a boutique digital marketing agency with associates based in Los Angeles, Atlanta, and New York City. Our team is a small, but mighty group of digital marketing professionals who are passionate about helping our clients succeed.
Tracy is a digital marketing strategist and website designer with over 20 years experience in the entertainment industry. Her background as a professional actress, musician and producer, gave her a unique perspective on marketing and creative branding techniques that has allowed her to become a “go to” branding and digital marketing strategist for celebrities, entertainment professionals, and businesses. Tracy founded Biz Chica Media in 2009 and has successfully achieved double-digit growth in engagement and audience by building digital experiences that maximize virtual outreach and emotional brand connection
CHIEF STRATEGY OFFICER
With almost 20 years experience, Lauren is deeply knowledgeable about building audiences and influencing user behavior via social media and community. Lauren also specializes in data-driven marketing, understanding superfan psychology, and is more than a little obsessed with marketing funnels. Lauren was marketing on social media before Twitter or YouTube had even launched. She started Britney Spears’ Twitter from scratch, which soon became the third account to ever reach 1 million followers. At Los Angeles Times & Tribune Publishing, Lauren oversaw social media analytics, strategy and audience acquisition for all 8 newspapers. Her agency work has included The Gates Foundation, Disney, MTV, NBC, Fox, Nestle and Dove and many more.
PHILIP MCADOO, ED.D
DIR. DIVERSITY AND INCLUSION
Dr. Philip McAdoo is a thought leader in the field of diversity and inclusion. He has an extensive background working with organizations such as Earthjustice, Sidwell Friends School, Disney Theatricals and more. Philip understands that to compete in an increasingly global market, organizations must make concerted efforts to develop and promote talent from underrepresented groups. Through his consulting work, he has collaborated with a number of nonprofits and educational institutions to help them optimize their training, development, and succession planning strategies so that diverse talent is represented. In addition, he is dedicated to developing the next generation of DEI leaders, and teaches both undergraduate and graduate courses on the subject.
Kelly has won numerous awards as a business and marketing executive. She was a Senior Vice President for The RLJ Companies, working with BET Founder Bob Johnson, as well as Director, Diversity Recruiting and Marketing at Microsoft Corporation. In these roles, she led strategic planning, recruiting and branding initiatives to attract a diverse talent pool for employment opportunities. Under Chapman’s leadership, Microsoft’s www.youatmicrosoft.com won the coveted global “Webby” for Best Employment Website, and the function won the ERE award for Best Diversity Recruiting Program. Chapman has an MBA from the JL Kellogg Graduate School of Management.
DIRECTOR OF DIGITAL MEDIA
Arold is a customer retention strategist trusted with over 13 years’ experience producing digital advertising for industry brands. He has consulted on multiple brands and campaigns ranging from: Yes, We Can, Hillary for America, Ford, AARP, GEICO, L3 Communication, Accenture USPS, National Geographic, Wunderman, Discovery, TV One and directed the personal brand strategies of corporate executives and creative entrepreneurs globally. He has a Bachelor’s degree in Computer Arts and Animation from the Art Institute of Ft Lauderdale and Master in Design and Media Management from MIU.
SENIOR CONTENT STRATEGIST
Krystle is an accomplished writer and content strategist. From developing social media content to writing for a variety of clients, Krystle has lent her talents to Soap Opera Digest, Mercedes Benz Fashion Week, and numerous online entertainment publications. She has covered a plethora of shows for artists and musicians as well as developed content for business executives and brands. Krystle is the voice behind some of your favorite celebrities and brands on social media.
Mauricio is a creative driven designer, creative director & proud California State University Northridge alum. Utilizing user driven data, Mauricio has been able to create visual solutions for industry leaders such as 343 Industries, Santa Monica Studios & the California Science Center. His well rounded skill towards design allows him to problem solve from ideation to production. With more than a decade of experience Mauricio brings innovative design solutions across brand, product, and marketing industries.
DIR. VIDEO PRODUCTION
Khomari is a video producer with 16 years of experience in various roles, including pre-production, direction, camera operation and editing while working with clients in the corporate, digital and TV industries. He has worked with a variety of clients including Google, BET, NFL Network, and VH1.
DIR. COMMUNITY OUTREACH
Larry Lyons has lectured and taught courses in 20th Century American literature, sociology, and composition at Rutgers and Princeton Universities. He provides marketing, communications strategy, and creative services for clients in the fields of education, public relations, nonprofits, and the arts. Larry is also an activist, centering on antiviolence, queer safe space, and black maternal health.
SENIOR DIGITAL STRATEGIST
Gilesa Thomas is a well rounded digital marketer with a measurable track record, led by her passion for creative data-driven solutions. Her professional diverse background in B2B, B2C, in-house and agency marketing has expanded her perspective, as well as, contributed to her unique experience. Beyond marketing, Gilesa has great enthusiasm for theatre, video games, fitness, and roller derby.
Akwasi brings almost 3 decades of experience as the chief liaison between Artists and Record Labels, Management and Media, Producers and House Managers or Promoters and General Managers. His experience in managing logistics and cultivating relationships for every aspect of touring and stage production for the biggest International Artists to budding local favorites is unparalleled. He brings insights and energy to the collaborative process and loves when everybody wins.
PROJECT PORTFOLIO MANAGEMENT
Yvette is a front-line Sr. Project Manager, Consultant, and Visionary Leader leveraging a track record of guaranteed success driving multi-million-dollar, E2E global projects for corporate, start-ups, and turn-around ventures at the Fortune 100/500 level. The congruence of her education and leadership talents have supported Yvette’s unmatched ability to seamlessly integrate into high-velocity Agile environments while employing strategic Lean Six methodologies and practices. Critical training and professional certifications include Six Sigma Black Belt, Project Management Professional Certification (PMP), Agile Certified Practitioner (ACP), and Certified Scrum Master (SCM).