The highest budgeted, most creatively publicized game of the current console generation has raked in $1 billion dollars in just three days after release. The hugely successful gaming franchise has spawned two different schools of thought within the gaming industry. You can take the Activision /Treyarch approach, and, annually churn out a brand spanking new cash cow right on time for the holiday season. Or, what seems to be the more rewarding approach, you can take a page out of Rockstar Games’ playbook, develop your IP to new heights, and deliver the best game in the entire marketplace.
Read the whole story at vibe.com