Today, most marketers will state that mobile is one of their top priorities. However, when you dig deeper, you discover that many mobile marketing programs have yet to take full flight. Based on hundreds of conversations with prospects and customers, Ive learned that one of the main reasons for this stagnation is that many marketers make the false assumption that the success other companies are experiencing cannot be replicated.
Read the whole story at marketingland.com
Image courtesy of marketingland.com