Go Big or Go Home…The Urban Dictionary defines this statement as “an expression the speaker says to the listener to encourage the listener to be extravagant, to go all the way, and do whatever you are doing to its fullest – and not flake out”.
Creativity takes many forms, and if you are a musician you most likely are focused on creating your next recording, not on search engine optimization. Capturing the local, global, and mobile presence requires optimizing your website presence- Going BIG.
E-commerce on mobile devices is expected to reach over $119 billion by the year 2015, and mobile commerce has increased more than 81% in the last two years. The average company does not have a plan for optimizing searches on mobile devices. Even if a client found your website using a mobile device would its appearance and functionality encourage them to stay? Many web designers neglect to incorporate separate mobile themes that will give device-specific operations.
What about your website? Is it innovative, interfaced, and responsive? A quality website is designed to create a rich experience for the audience, showcasing your music and providing maximum impact to develop a connection with the listener. Recent studies show that 80% of consumers will find a website by entering a direct query into the search engine- and 90% will automatically select the first site in the listing. Knowing that finding a website will rely on these percentages most companies will focus on implementing a plan for search engine optimization (SEO).
Thankfully, there are professionals whose creative talent is in understanding original design as a key component to online business success. How do you find these gurus and put them to work for you? (Incidentally, a much better idea than allowing your competition to use them to work against you).
- Look for a company that can offer the latest and greatest in website programming options, particularly those that provide the choice to update or maintain your own site.
- Use a provider who is social media savvy- you need a professional who is focused on helping you connect with your audience.
- Search engine optimization is a vital component of increasing online visibility, so ensure that the plan includes quality content, not just keywords.
- Consider the portfolio of a prospective agency. Diversity and flexibility are instrumental to process of extending market exposure.
- Read their blog– do they know what they are talking about? Do they hold your interest? If the answer is yes, then you can be confident in their ability to do the same for your company.
By now you have made the connection that bigger business requires better planning to incorporate multidisciplinary marketing. Contact us to consult with a reliable and cost effective digital marketing agency.