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Genius or Process? How Top Creative Directors Come Up With Great Ideas

Posted on September 25, 2013
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It’s a bit of a pointless exercise to ask creative people where they get their ideas. (As if they know.) What they can reveal, more reliably, are the processes, environments and strategies that have worked for them as they pursue that mysterious eureka moment.

Read the whole story at adweek.com

Image courtesy of adweek.com

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