Recently, we’ve been talking lots about the value that journalists can bring to a marketing department with regards to getting results from your content marketing. They have a certain skill-set which lends itself perfectly to creating content that educates, entertains, nurtures and is highly shared on social media. But, as a marketers, we’re generally not used to reading journalists’ CVs so when one falls on our desks, it’s not immediately obvious how their responsibilities might add value to our content marketing strategy and day to day activities.
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