With 17.4% of web traffic coming directly from mobile this year alone, a 6% uptick since 2012, it’s no wonder that more and more companies are developing smart mobile advertising strategies to increase brand awareness.
To account for this push toward mobile, forecasts predict that for 2013, digital ad spending will eat up 22.7% of all ad spending. And those dollars aren’t spent in vain, at least not for these four companies, each of which utilize mobile ad platforms to target their customers and expand their clientele. And with the arrival of Pinterest’s Promoted Pins and Instagram Ads, small businesses will have more ways than ever to attract audiences.
Read the whole story at mashable.com