With almost 20 years experience, Lauren Kozak is deeply knowledgeable about building audiences and influencing user behavior via social media and community. Lauren also specializes in data-driven marketing, understanding superfan psychology, and is more than a little obsessed with marketing funnels. Lauren was marketing on social media before Twitter or YouTube had even launched. She started Britney Spears’ Twitter from scratch, which soon became the third account to ever reach 1 million followers. At Los Angeles Times & Tribune Publishing, Lauren oversaw social media analytics, strategy and audience acquisition for all 8 newspapers. Her agency work has included The Gates Foundation, Disney, MTV, NBC, Fox, Nestle and Dove and many more.