Halloween is behind us, American Thanksgiving is upon us and the mad dash towards the end-of-year holidays has begun. I will leave it to others to ponder on how 2013 was meaningful for businesses, small and large, as I would much rather take a look at what to expect in 2014 in terms of social media marketing. For one thing, I believe most brands now understand the impact social media can have on their business, yet many are still dealing with the challenges that come with its reality. Among some of the key concerns:
- Generating enough content for consistent storytelling
- Demonstrating ROI of social media initiatives
- Allocating resources, both financial and human
- Integrating social media interactions in a holistic CRM approach
- Reorganizing corporate structures to deal with social media and user-generated content
Read the whole story at socialmediatoday.com