LEADERSHIP TEAM

Biz Chica Media is a boutique digital marketing agency with associates based in Los Angeles, Atlanta, and New York City. Our team is a small, but mighty group of digital marketing professionals who are passionate about helping our clients succeed.

TRACY
CEO

Tracy is a digital marketing strategist and website designer with over 20 years experience in the entertainment industry. Her background as a professional actress, musician and producer, gave her a unique perspective on marketing and creative branding techniques that has allowed her to become a “go to” branding and digital marketing strategist for celebrities, entertainment professionals, and businesses. Tracy founded Biz Chica Media in 2009 and has successfully achieved double-digit growth in engagement and audience by building digital experiences that maximize virtual outreach and emotional brand connection

LAUREN
CHIEF STRATEGY OFFICER

With almost 20 years experience, Lauren is deeply knowledgeable about building audiences and influencing user behavior via social media and community. Lauren also specializes in data-driven marketing, understanding superfan psychology, and is more than a little obsessed with marketing funnels. Lauren was marketing on social media before Twitter or YouTube had even launched. She started Britney Spears’ Twitter from scratch, which soon became the third account to ever reach 1 million followers. At Los Angeles Times & Tribune Publishing, Lauren oversaw social media analytics, strategy and audience acquisition for all 8 newspapers. Her agency work has included The Gates Foundation, Disney, MTV, NBC, Fox, Nestle and Dove and many more.

KHOMARI
DIR. VIDEO PRODUCTION

Khomari is a video producer with 16 years of experience in various roles, including pre-production, direction, camera operation and editing while working with clients in the corporate, digital and TV industries. He has worked with a variety of clients including Google, BET, NFL Network, and VH1.

KELLY
VP, MARKETING

Kelly has won numerous awards as a business and marketing executive. She was a Senior Vice President for The RLJ Companies, working with BET Founder Bob Johnson, as well as Director, Diversity Recruiting and Marketing at Microsoft Corporation. In these roles, she led strategic planning, recruiting and branding initiatives to attract a diverse talent pool for employment opportunities. Under Chapman’s leadership, Microsoft’s www.youatmicrosoft.com won the coveted global “Webby” for Best Employment Website, and the function won the ERE award for Best Diversity Recruiting Program. Chapman has an MBA from the JL Kellogg Graduate School of Management.

AROLD
DIGITAL MEDIA DIRECTOR

Arold is a trusted customer retention strategist with over 13 years’ experience producing digital advertising for industry brands. He has consulted on multiple brands and campaigns ranging from: Yes, We Can, Hillary for America, Ford, AARP, GEICO, L3 Communication, Accenture USPS, National Geographic, Wunderman, Discovery, TV One and directed the personal brand strategies of corporate executives and creative entrepreneurs globally. He has a Bachelor’s degree in Computer Arts and Animation from the Art Institute of Ft Lauderdale and Master in Design and Media Management from MIU.
He is a founder and mentor and has a solid reputation as a visionary problem-solver and creative tactician in the fields of Animation, relationship marketing, customer retention, digital media, video production, and professional development. A trusted partner to business leaders using data, insights and industry knowledge to deliver business outcomes to win online and social media.

KRYSTLE
SENIOR CONTENT STRATEGIST

Krystle is an accomplished writer and content strategist. From developing social media content to writing for a variety of clients, Krystle has lent her talents to Soap Opera Digest, Mercedes Benz Fashion Week, and numerous online entertainment publications. She has covered a plethora of shows for artists and musicians as well as developed content for business executives and brands. Krystle is the voice behind some of your favorite celebrities and brands on social media.

MAURICIO
Creative Director

Mauricio is a creative driven designer, creative director & proud California State University Northridge alum. Utilizing user driven data, Mauricio has been able to create visual solutions for industry leaders such as 343 Industries, Santa Monica Studios & the California Science Center. His well rounded skill towards design allows him to problem solve from ideation to production. With more than a decade of experience Mauricio brings innovative design solutions across brand, product, and marketing industries.