Instagram beats Facebook and Twitter in brand engagement, a study says | Digital Trends

 In Social Media

Where can brands get the best results promoting themselves online? Twitter is receiving hype as an advertising tool, but according to a new study, Instagram beats out its competitors as the social media destination most effective at turning digital ‘likes’ into cold, hard cash.

Business analytics firm SumAll looked at brand performance on Instagram, Twitter, Facebook, and Google+, and issued a verdict in no uncertain terms: “On this day, Instagram has been appointed supreme ruler of the social media universe,” the company’s blog proclaims.

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