CEO Talk | Angela Ahrendts on Burberry’s Connected Culture

 In Advertising & Marketing

With Angela Ahrendts at the helm, Burberry has developed a global reputation for excellence, not just in the financial markets (where its stock price has surged by more than 250 percent since her arrival in July 2006) and the luxury industry (Burberry is now one of the sector’s undisputed mega brands with over 530 stores around the world and annual revenues of over $3 billion), but in Silicon Valley as well, where the company is held up as a shining example by companies like Facebook and Twitter for its forward-thinking, savvy approach to digital marketing, commerce and community-building.

Image courtesy of Michael Hemy for BoF

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