Bloomberg NYC Girl’s Project Campaign to Boost Girls’ Self Esteem

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He’s banned smoking almost everywhere, outlawed giant sugary drinks and launched some controversial public awareness campaigns, like the images of small, sad children touting the “real cost of teen pregnancy” and videos of a man drinking fat out of a soda can that aim to educate New Yorkers about their health choices and scare them. Now, in the last few months of his term, his ambition is to make tween girls feel better about themselves in the face of a celebrity-saturated media environment that fuels feelings of inadequacy. The city program hopes to combat these potential problems by teaching young girls two things: they are valuable because of their character and their skills, not their appearance; and what is beautiful extends beyond what pop culture would have us believe.

Image courtesy of NYC Girls’ Project

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